Dermomed MEN 3-in-1 is born: practicality, performance and style for the male personal care market

(Padua, Italy) The men’s personal care market is experiencing steady growth: in 2024, it exceeded USD 19.6 billion globally, and in Italy it recorded a significant increase in consumption, with large retail chains as the leading channel. The message is clear: men today, both young and not, enjoy looking after themselves and seek solutions that are practical, versatile and high quality.

It is in this context that Italchimica launches the new Dermomed MEN 3-in-1 for the European and Italian markets — a shower gel that combines body, face and hair care in a single step. With one practical and effective product, Dermomed meets everyday hygiene and wellness needs.

Hydration and nourishment are hallmarks of all Dermomed formulations. The new Dermomed MEN 3-in-1 variants boast a formula enriched with Panthenol (Vitamin B5) — which protects and soothes the skin — and Hyaluronic Acid, known for its elasticising and hydrating properties. This combination ensures proper moisturisation and skin elasticity, fitting seamlessly into daily routines.

The line is differentiated by three fragrances designed to accompany different times of the day and meet varying needs:

• Total & Power, ideal for an energising start and to face daily challenges

• Total & Intense, with bold, aromatic notes that convey character and confidence, perfect for special occasions

• Total & Fresh, with a rejuvenating and refreshing effect, ideal after sport or on hotter days

A decidedly masculine product, whose decisive scent and versatility will also appeal to many women who appreciate practical, characterful solutions.

Regarding formats, Dermomed MEN 3-in-1 is available in a 250 ml version — perfect for the gym and travel — and a 450 ml version — ideal for daily home use and designed to offer shelf visibility and convenience.

Dermomed has always stood for quality, cosmetic research and distinctive fragrances. With this new men’s line, the brand extends its values into the male universe without losing its identity: accompanying consumers in their everyday personal care moments with its promise, “My Moment”. Dermomed MEN 3-in-1 thus embodies the essentials for the modern man: simplicity, performance and style, in a single solution.