(Padua, Italy). Dermomed expands its offering in the shower gel segment with YOU!, a new limited edition designed to capture the latest fragrance trends and strengthen brand visibility.

The collection includes four moisturising shower gels with on-trend fragrances, developed to bring dynamism and novelty to the personal care category. The packaging, featuring a contemporary design with strong visual impact, enhances shelf display and captures consumer attention, increasing category appeal. This limited edition is designed to support in-store rotation and stimulate impulse purchases, offering an opportunity to refresh the assortment with a distinctive proposal aligned with current consumer tastes.

The new YOU! line is based on a clear insight: self-care is increasingly linked to the expression of individuality. Each product becomes a true sensory portrait, designed to accompany consumers in their daily choice of wellbeing, within an emotional and identity-driven purchasing logic.

The four fragrances reflect emerging market preferences: Bergamot Heart, fresh and citrusy; Talc Cloud, elegant and delicate; Vanilla Milk, gourmand and enveloping; and Coconut Elixir, exotic and creamy. Each fragrance expresses a different personality trait – Rebel, Romantic, Elegant or Exotic – transforming the shower into a unique and personalised sensory experience.

The formulations, enriched with hyaluronic acid, are dermatologically tested and nickel tested, ensuring gentle and moisturising cleansing.

The distinctive design has been developed in collaboration with ISFAV – Institute of Photography and Visual Arts, to create packaging that captures attention and stimulates creativity and imagination. Vibrant colour palettes and cartoon-style graphics enhance the sensory experience, visually translating the concept of the collection: every woman is a universe of shades, emotions and personalities that evolve over time.

The 500 ml format with sleeved packaging further enhances visual impact and stand-out on shelf.

The limited edition will be available from April 2026 for a limited period, supported by in-store display materials and a digital campaign on Dermomed social channels, featuring dedicated content and contests to increase the collection’s visibility.

With YOU!, Dermomed strengthens its positioning in the bodycare segment, combining on-trend fragrances, strong visual identity and practical tools to enhance in-store presentation, offering retailers a highly recognisable seasonal proposition aligned with evolving consumer behaviours.