The Wet & Dry Hybrid Robot Market Is Growing, and Dual Power Launches a Tailor-Made Detergent
Dual Power responds to a rapidly expanding trend with a specific formula for robot floor cleaners, combining performance, safety and intense fragrance
(Padua) The home cleaning market is accelerating and evolving, driven by technological innovation-In Italy, the vacuum cleaner segment is growing by +13%, with a significant contribution from robots, which are recording +34% increase, Within tis segment, hybrid vacuuming and washing models-the so-called wet & dry robots-are showing double-digit growth, confirming a shift in the cleaning habits increasingly oriented towards automated, efficient and integrated solutions.
According to a Doxa survey conducted in March 2025, cleaning robots have reached an estimated penetration of around 30% of households, with further growth expected in the short to medium term.
In this rapidly evolving scenario, a new need is emerging: cleaning products specifically designed for automated devices. Italchimica, through Dual Power, its brand dedicated to home care, responds to this need with a detergent developed ad hoc for wet & dry robots and electric floor cleaners. The formula ensures cleaning and hygiene, without leaving streaks or residues.
The product is also suitable for delicate surfaces — marble, porcelain stoneware and parquet — and is enriched with the intense Bouquet Primaverile fragrance, designed to make cleaning a pleasant and long-lasting sensory experience in indoor spaces. In addition, its low-foaming action ensures full compatibility with robots and electric floor cleaners.
Dual Power Lavapavimenti Profumato Robot is also suitable for traditional use with a mop.
Bottle with dosing chamber: specialisation becomes visible
On shelf, the product stands out thanks to its bottle with built-in dosing chamber, which immediately conveys professional-quality performance and guides consumers towards correct use, helping avoid waste and ensuring consistent results. The recommended dosage is 15 ml per litre for daily cleaning and 25 ml per litre in case of stubborn dirt or for a more intense fragrance.
Positioning and availability
Dual Power addresses a target of evolved, technology-oriented consumers who care about home hygiene and cleaning, with communication built around three clear and immediately understandable pillars: robot-specific use, intense fragrance and streak-free cleaning. The product will be available in the main large-scale retail channels from May 2026.