Dual Power launches Concentrated Gel Dish Soap withActivated Carbon: performance and gentleness in a single formula
Italchimica focuses on Activated Charcoal and odour stop technology for advanced performance
(Padua) – In the manual dishwashing detergent market, worth approximately €277 million nationally (NIQ AT2025), concentrated formulas represent an evolving segment. Within this scenario, innovation is moving towards premium, technology-driven solutions capable of combining high degreasing performance, specific functional benefits and increasing attention to skin gentleness.
In this context, Italchimica, with Dual Power, its home care brand, expands its offer with Concentrated Dishwashing Gel with Activated Charcoal, a solution designed to cover the high-specialisation segment. It is an ultra-degreasing product that removes encrusted dirt, eliminates bad odours and is dermatologically tested.
Activated charcoal particles act both chemically and mechanically, helping remove encrusted dirt with a gentle scrub effect that does not scratch surfaces. Enzymes enhance the degreasing action, effectively targeting organic residues even during soaking and delivering high performance even at low temperatures.
One of the most distinctive elements of Dual Power Concentrated Dishwashing Gel with Activated Charcoal is its Anti-Odour technology, which works in synergy with activated charcoal particles, known for their absorbent properties. Despite the power of the formula, the product is dermatologically tested and gentle on the skin.
Soon on shelf
Concentrated Dishwashing Gel with Activated Charcoal meets the needs of demanding consumers who do not want to compromise between effectiveness and respect for the skin. The concentrated formula ensures a high number of uses per bottle, resulting in excellent value for money. The product will be available in the main large-scale retail channels from May 2026.