Dermomed renews its television presence on Rai and Warner with the My Moment campaign

Dermomed renews its television presence with the “My Moment” campaign, airing on Rai and Warner Bros Discovery channels from 25 May to 14 June. The commercial tells, with both delicacy and strength, the most authentic moments in every woman’s life, enhanced by the Dermomed shower gel line, designed to accompany every daily sensory experience.

Through the story of a young woman balancing work, sport, passions and leisure, Dermomed My Moment highlights the importance of carving out a space entirely for oneself. Dermomed is the ideal ally in these moments, with its shower gel line designed to deliver freshness and well-being.

The campaign, planned for prime time and peak audience slots, is supported by an intensive digital activation across Meta, YouTube and social media, as well as communications on addressable TV.

Monica Rigoni, Marketing and Communication Director at Italchimica, comments: “With Dermomed My Moment, we celebrate women’s ability to take care of themselves and find balance among the many roles they play every day. Dermomed is a true ally of well-being.”