Italchimica launches Orizon - The clean that breathes
The first Air Label Score certified Dual Power detergent line
(Padua, Italy) – Italchimica announces the launch in the “green home care” sector of Orizon, an innovative line of Air Label Score certified detergents. The nine references in the range cover all household needs and have obtained the highest scores from the certifying body, namely A+ and A, which attest to the low emissions of substances released into the air indoors. Says marketing manager Monica Rigoni, “Orizon, a spin-off of the Dual Power brand, is part of the ‘green home care’ sector, a market that in 2023 developed over 703 million euro and responds to the growing need of a consumer concerned about the quality of the air in his home, up to 8 times more polluted than the air outside”.
“Every area of the home, from the kitchen to laundry, has an Orizon product with excellent performance in terms of emissions to the air in the home, together with the certainty of cleaning efficacy with formulas featuring biodegradable active ingredients and raw materials of natural origin. The products are also dermatologically tested and contain less than 0.001% nickel, mercury, lead and chromium.
Italchimica’s marketing and research teams have developed Dual Power’s innovative Orizon line, distinguished by the payoff ‘The clean that breathes’, starting from listening to customers and the concerns expressed by 73% of respondents who, according to a YouGov survey of 2022, think that the air inside their homes is polluted and that many products used daily in the home have a negative impact on its quality.
Four of the products in the Orizon range can be disposed of in paper, they have a predominantly cellulose packaging with FSC certification for responsible forest management worldwide. Practical to use, easy to handle and durable, the packaging ensures precise dosage control and complete emptying without waste.
Italchimica in collaboration with external laboratories has carried out performance tests that have confirmed the effectiveness against dirt of the Orizon range, a further guarantee for the consumer who is sometimes sceptical about the cleaning power of products in the “green home care” sector. The entire Orizon range is characterised by an olfactory leitmotiv with fresh notes of green tea and aloe that bring to mind the pure mountain air.
More information at: dualpower.it/orizon