ISSA Pulire 2025: Connections, Innovation and New Perspectives for Professional Cleaning
Last week, we took part in ISSA PULIRE, one of the most important events in the world of professional cleaning. It was an intense edition, full of inspiration and most of all, meaningful encounters. Trade fairs are tiring, that’s true but they offer a valuable opportunity: stepping out of the daily routine of offices, labs, and production sites to come together in a more dynamic environment, which benefits both relationships and strategic vision.
Listening to Innovate
This edition, which welcomed over 21,000 attendees from 101 countries and 421 exhibitors, confirmed once again that direct engagement with the market is one of the most powerful drivers of innovation. The feedback we received from the many visitors to our booth about our new products was essential: it gave us concrete insights, validation and new directions to keep developing solutions that meet the real needs of our customers.
We experienced many great moments: dinners with colleagues, meetings with clients, encounters with suppliers and stakeholders across the supply chain. At the fair, we get to know each other better, observe trends with fresh eyes, and lay the groundwork for future projects.
A Vibrant Sector, a Dynamic Supply Chain
It was great to see such a vibrant and evolving supply chain, with increasingly international participation, a sign of an attentive, responsive industry that is open to sustainable innovation. The spirit of connection and exchange gave us renewed energy, perspective and motivation.
Our Contribution to Innovation in Facility Management
Among the highlights for Italchimica was the talk given by our R&D Manager, Luca Pattarello, which drew great interest. His presentation highlighted how sustainability-driven innovation is the true engine of development in the professional detergents sector, particularly in facility management.
We presented the following:
🔹 The new Green Life line, which includes super-concentrated detergents designed to improve efficiency and optimize logistics while reducing environmental impact;
greenlifedetergents.com
🔹 The DEO professional cleaning range, the result of careful work on fragrance profiles to create a unique and recognizable identity for every hospitality space;
deo.italchimica.it
🔹 The Beauty Escape courtesy line, with cellulose-based packaging, an important step forward in reducing plastic use in the hospitality sector.
beauty-escape.com
An Open Dialogue with the Media
We would like to thank the many journalists who attended our press conference and gave us visibility through interviews and in-depth articles. It was a valuable opportunity to share our projects, our commitment to sustainability, and the evolution of the Sanitec brand, our flagship for professional cleaning.
ISSA PULIRE once again proved to be a highly successful event, leaving us with great enthusiasm, new contacts and valuable insights to keep growing.
Thank you to everyone who stopped by: clients, partners, colleagues. We take home a renewed energy, the strength of direct engagement, and the awareness that listening to the market is the key to innovating effectively and sustainably.
Watch the video dedicated to ISSA Pulire