Dermomed enters the home care segment with a new range of fabric softeners and laundry fragrance boosters
(Padua) – From skin care to fabric care: Dermomed expands its universe and enters the world of home care with a new line of fabric softeners and laundry fragrance boosters, bringing to fabric care the scientific, dermatological and sensory expertise that has always distinguished the brand.
A benchmark brand in Italchimica’s personal care portfolio — an Italian industrial group with a strong focus on research and innovation — Dermomed responds to the needs of consumers who are increasingly attentive to comfort, safety and sensory quality, also in their daily home care routines.
The new range stems from a vision fully aligned with Dermomed’s DNA: gentleness, dermatological reliability and attention to everyday well-being, now applied to laundry and garments in direct contact with the skin.
The new Dermomed Fabric Softeners are designed to wrap garments in long-lasting softness and deliver sophisticated, persistent fragrances, transforming laundry care into a true well-being ritual. The formulas, dermatologically tested and free from colourants, ensure gentleness on all fabrics, fibre protection and comfort with every use.
Microcapsule technology allows the fragrance to be released gradually over time, extending its persistence, while a specific protein complex helps preserve garments, making them softer and easier to iron, while ensuring effectiveness even in short cycles and at low temperatures.
Alongside the fabric softeners, the line is completed by Dermomed Laundry Fragrance Boosters, designed to meet the growing demand for products that deliver an intense and long-lasting fragrance to fabrics while neutralising unpleasant odours.
Compatible with fabric softener, suitable for use both in the washing machine and tumble dryer, and effective even at low temperatures and in quick cycles, the Laundry Fragrance Boosters combine olfactory identity and sensory well-being, fully respecting the brand’s philosophy.
Four olfactory universes for a distinctive sensory experience
The range is structured around four olfactory worlds, designed to meet the main consumer preferences and offer a broad, highly recognisable shelf proposition: Sogni Fioriti, a fresh and enveloping fragrance that releases the clean scent of home; Petali Preziosi, floral, elegant and romantic; Magia Dorata, amber, warm and sensual; Essenza Verde, natural and regenerating.
In the Laundry Fragrance Booster segment, Bouquet Primaverile is also introduced, combining sweetness and vibrancy with notes of bergamot, ylang ylang, pear, violet and rose, leaving fabrics with a persistent fragrance of joyful freshness.
Design and shelf recognition
The launch is supported by highly distinctive packaging, featuring large flowers on a white background, in line with Dermomed’s visual universe and designed to ensure immediate shelf recognition, strengthening the connection between skin care and fabric care.