Italchimica has renewed the catalogue of its leading professional cleaning brand, Sanitec, introducing a 2026 edition redesigned both in content and visual approach. The new concept, expressed through the title “Pure Power”, reflects an even more technical, clear and operation-oriented identity, developed to meet the practical needs of cleaning professionals.

The catalogue opens with a corporate section dedicated to Italchimica, highlighting the company’s core strengths: research and development, formulation quality, and a tangible commitment to sustainability. An introduction that positions the Sanitec range within a solid industrial vision focused on innovation and future growth.

Among the key new features of the 2026 edition are dedicated strategic sections for Ecolabel-certified products, disinfectants and air fresheners, developed to respond even more effectively to market demands in terms of safety, sustainability and performance.

The content structure has evolved towards an environment-based approach, making consultation easier and product selection more intuitive: from kitchens to healthcare environments, from laundries to communal spaces, each area is introduced through a dedicated guide designed to support professionals in identifying the most suitable solutions. Among the most significant innovations is the introduction of a dedicated floor care category, now organised as an independent section to provide a clearer and more specialised consultation experience.

Great attention has been devoted to the catalogue’s functionality. Product pages have been redesigned with the inclusion of key claims and benefits, while an extensive system of technical tables helps operators identify the most suitable detergent for each application. For example, within dishwashing applications, the main cleaning challenges and corresponding solutions are analysed in detail, while the floor care section includes precise recommendations according to the cleaning objective: daily maintenance, intensive cleaning, fragrance, descaling or protection. Additional tables guide product selection according to the treated surfaces, including PVC, parquet, marble, granite, natural stone, ceramic, clinker, terracotta, concrete and carpets. A QR code featured on every product page provides direct access to detailed technical data sheets, always updated and freely downloadable. From a visual perspective, the catalogue adopts a more technological and contemporary style, fully aligned with the evolution of the brand.

With this new edition, Sanitec further strengthens its role as a benchmark in professional cleaning, offering an even more complete, intuitive and high-performing tool designed to support every cleaning activity with effectiveness and expertise.