Italchimica’s Professional Cosmetics Division launches Beauty Escape: the new hotel courtesy line celebrating Italian excellence
On the occasion of ISSA Pulire 2025, Italchimica’s Professional Cosmetics Division presents Beauty Escape, the new courtesy line for the hotel industry. Beauty Escape is a sensory journey that combines luxury and well-being, inspired by the elegance and refinement of Abano Terme, an iconic destination for self-care and Italian charm.
The Beauty Escape courtesy line includes the refillable Atlantis and Afrodite ranges, together with tamper-proof cartridge solutions such as Arbory, Ecolabel certified, and Setai, designed to meet the different needs of the hospitality sector. The range also includes air fresheners, suitable for fragrancing fabrics, carpets and rugs, creating a consistent olfactory thread throughout every hospitality space.
Fragrances: memorable olfactory notes
Beauty Escape features formulas that combine moisturising and nourishing ingredients, cosmetic innovation and fragrances developed in collaboration with leading fragrance houses. From the citrus and floral energy of Atlantis to the spicy sensuality of Afrodite, through the floral-fruity nuances of Arbory and the aromatic freshness of Setai: each fragrance expresses a unique identity, balancing freshness, depth and character.
Formulas: premium ingredients for a well-being experience
The lines include shower gel, hand soap and body cream, with formulations rich in active ingredients that work in synergy to deliver intense hydration, a soft texture and a radiant appearance to the skin. They are enriched with hyaluronic acid, glycerine, panthenol and vitamin E to ensure deep, long-lasting hydration. The range is completed by shampoo and conditioner, featuring natural oils to nourish and protect hair and scalp.
The Arbory line is Ecolabel certified, combining skin care with respect for the environment.
Design: elegance, functionality and sustainability
The design of Beauty Escape combines refined aesthetics and functionality: the refillable bottles of the Atlantis and Afrodite lines are elegant and sinuous, designed to enhance hotel bathroom spaces. They offer a dual-use option: placed on the countertop or fixed to the wall with an elegant bracket. This solution ensures the bottle remains tamper-proof, providing additional safety for hoteliers.
It is a design that helps reduce the environmental impact of accommodation facilities by cutting down on single-use plastic. Arbory and Setai, on the other hand, feature replaceable squeezable cartridges that prevent product waste while ensuring maximum tamper protection.
Italchimica has also developed refills made mainly from cellulose-based material, with dual certification: FSC, for responsible forest management, and Aticelca, which certifies the recyclability of the bottle in the paper stream, according to UNI 11743:2019.
The new Beauty Escape courtesy line by Italchimica’s Professional Cosmetics Division has been created for hotel businesses that want to stand out through refined, detail-oriented hospitality, while also reassuring their guests and stakeholders of their commitment to reducing environmental impact.
