Beauty Escape presents Artemide: the new Ecolabel-certified courtesy line dedicated to premium sustainable hospitality
(Padua, Italy) – Beauty Escape, Italchimica’s brand dedicated to the hospitality sector, announces the launch of Artemide, the new Ecolabel-certified courtesy line that combines advanced cosmetic formulations, refined fragrances, and a concrete approach to sustainability.
The debut comes at a time of strong sector growth: the Italian hotel market is showing a positive trend, estimated at +7.54% between 2025 and 2030, driven by increasing attention to responsible hospitality models and by significant expansion in the premium segment.
Artemide: nature, well-being and environmental responsibility
Inspired by the goddess of the wild, Artemide features formulations developed according to Ecolabel criteria, the European certification that guarantees effective cosmetic performance with reduced environmental impact throughout the entire product life cycle.
Its fragrance — a fresh, transparent olfactory composition — opens with blackcurrant buds and green leaves, evolves into a heart of freesia and water flowers, and settles into a soft base of white musk, evoking an impression of untouched nature and invigorating balance.
The range includes Shower Gel, Hand Soap, Shampoo, Conditioner*, Hair & Body Wash* and Body Lotion*. All items stand out for their sensorial textures and high-quality functional ingredients — such as hyaluronic acid, glycerine, vitamin E and panthenol.
For housekeeping staff, Beauty Escape also provides an Air & Fabric Freshener for room cleaning, featuring a fragrance coordinated with the Artemide range. The Freshener is Air Label Score Professional A+ certified, attesting to indoor air quality during product use.
Alongside the standard 5-litre canisters, 1-litre refills are available in cellulose-based material, FSC-certified and Aticelca-verified for paper recyclability — a refill option designed to reduce plastic use and minimise waste.
For mindful hospitality
With Artemide, Beauty Escape offers hotels a practical tool to enhance the guest experience while communicating their commitment to sustainability – reducing environmental impact without compromising on quality, and meeting the expectations of today’s modern traveller.
(*currently undergoing Ecolabel certification)