On 3 February 2026, in the prestigious setting of the Hotel Monaco & Grand Canal in Venice, Italchimica presented Acqva di Venezia – Eternal Heritage, the new courtesy line within the Beauty Escape collection, designed to meet the needs of high-end hospitality.

The event, reserved for a selected group of industry professionals and representatives of leading Italian and international hotel chains, provided an opportunity for discussion and exchange on how courtesy products can become a true distinctive element of the guest experience.

The value of hospitality, according to Italchimica

“A hotel cosmetic is not simply an amenity,” emphasised Alessandro Fioretto, CEO of Italchimica.
“It is the first contact in the morning and the last ritual of the evening. It is a silent message that tells the guest: here, you matter; here, we have thought of you. Because guests may forget a room, but they never forget how we made them feel.”

A vision that has always guided Italchimica’s approach to developing hospitality-dedicated lines and which finds a particularly meaningful expression in Acqva di Venezia – Eternal Heritage.

The charm of Venice in every detail

With Acqva di Venezia, Italchimica brings to premium hotels the cosmopolitan allure, timeless beauty and cultural heritage of La Serenissima. The collection is designed to offer guests a refined welcoming ritual, capable of evoking elegance, history and the Venetian atmosphere, transforming personal care into a memorable experience.

“We have combined formulation quality, sensory research and design,” explains Fioretto, “to create products that speak the language of contemporary hospitality: authentic, refined and conscious.”
The range stands out for its nourishing formulations enriched with active ingredients – including hyaluronic acid, glycerine, panthenol and vitamin E – working in synergy to provide intense hydration, a soft texture and radiant-looking skin.

Iconic design and signature fragrance

The visual identity of the line recalls Venice’s most iconic symbols: the logo echoes the quatrefoil cross of the Doge’s Palace, while the black and gold colour palette conveys refinement and exclusivity.

At the heart of the collection lies a sophisticated, fruity, sweet and amber fragrance, the result of careful research and experimentation. An enveloping and elegant olfactory signature, designed to accompany guests discreetly and leave a recognisable trace of their stay.

Functionality, quality and sustainability

The bottles in the Acqva di Venezia – Eternal Heritage line are designed for both shelf display and wall mounting, combining aesthetics, functionality and operational safety, and integrating harmoniously into the most exclusive hotel environments.

Completing the project is a tangible commitment to sustainability, understood as an intrinsic value of contemporary luxury. The range includes refills made predominantly from cellulose-based material, FSC and Aticelca certified and recyclable with paper, recently awarded the ADI Packaging Design Award 2026. A solution that helps reduce single-use plastic while improving logistics, usability and recycling processes.

A new standard for high-end hospitality

With Acqva di Venezia – Eternal Heritage, Italchimica further strengthens its role as a strategic partner for premium hospitality, offering properties a collection that combines innovation, creativity and formulation expertise.

“We are not simply launching a new collection,” concludes Alessandro Fioretto, “but proposing a new standard of experience, where every detail contributes to making hospitality truly memorable.”